The Problem With Being Too Easy-going
Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human. When choosing
Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
By Alixandra Barasch People often go out of their way to repeat a behaviour if it is logged and highlighted to them. If you’ve
Why the Customer Isn’t Always Right
By Alixandra Barasch, Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience. We
Why Putting Your Phone Away Isn’t the Answer
By Alixandra Barasch Interaction on social media during an event increases our enjoyment in the moment and beyond. The