By Pierre Chandon   Our framework shows how to guide consumers to choose healthier food options. Everyone wants to make healthier

By Pierre Chandon, L’Oréal Chaired   Front-of-package claims influence perceptions, despite no link to actual nutritional

By Pierre Chandon   HOW 3G CAPITAL made Burger King cool again. Whether you love or hate his work, Andy Warhol eating a Whopper