How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption
David Reibstein, Raghuram Iyengar
July 3, 2023
A new e-book by experts at Wharton and McKinsey offers guidelines to help marketers grapple with today’s challenges and make their
Are Retailers Losing Money on Loyalty Programs?
Raghuram IyengarJune 7, 2022
By Raghuram Iyengar Loyalty programs are a great way for companies to grab more customers by offering perks such as free