To Succeed With Neuromarketing, What Do You Need to Know?
Hilke PlassmannJune 8, 2020
By Hilke Plassmann Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features unique challenges. Companies once viewed neuromarketing as a risky, perhaps overhyped proposition. But scepticism is now retreating in the face of mounting research evidence. A raft of recent studies confirm that, used […]
Why the ‘Fourth Industrial Revolution’ Looks Much Like the First
Benjamin KesslerJune 8, 2020
By Benjamin Kessler The tyranny of automation is less scary than the automation of tyranny. Seen from one angle, “The Fourth Industrial Revolution” is a marvel of enlightened scientific objectivity. It promises to replace obsolete habits and mind-sets with frictionless, data-driven solutions. Unshackled from analogue-era limitations, organisations and employees alike should be freer than ever […]
Jacinda Ardern and Andrew Cuomo Are Crisis Comms Champions
Ian C. WoodwardJune 1, 2020
By Ian C. Woodward Leaders should test their crisis messaging against three checklists. A leader’s key weapon in battling any crisis is exceptional communication. The Mandarin word for crisis, ‘Wei Ji’, combines two characters (危 机): danger and opportunity. How a business leader manages and communicates will determine which character takes prominence. Exceptional communication is […]
What’s Up Front? The True Influence of Nutrition Labels in Real Life
Paulo AlbuquerqueJune 1, 2020
By Paulo Albuquerque A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a much smaller boost than in lab studies. Supermarket shoppers have a lot on their minds. They check out prices, hunting for special deals while planning their next meals and trying to […]
How Discomfort Makes Us More Creative
Benjamin KesslerMay 25, 2020
By Benjamin Kessler Minor disruptions to the status quo, against a background of psychological safety, may be the best formula for creative cultures. About 20 or 30 years ago, a sea change began to occur in the academic research around creativity. Previously the exclusive province of personality psychologists, the topic started to attract the […]
How to Handle Video Negotiations
Alena KomaromiMay 25, 2020
By Alena Komaromi Better get used to virtual negotiations, as they might just be the way of the future. With so many of us confined at home to stop the spread of COVID-19, it is fortunate that much economic activity, from buying groceries to banking services, can be carried online. Typical office jobs that involve […]
Disruption and Anti disruption in the Streaming Economy
Noah AskinMay 18, 2020
By Noah Askin For established industry players in entertainment and elsewhere, the ascent of blockchain is a double-edged sword. Blockchain’s promise is to be a compulsively honest technology. On public blockchains, a real-time, indelible record of transactions is generated within a decentralised database (a.k.a. the “distributed ledger”), essentially automating trust while minimising security risks. […]
The Changing Tides of the Global Economy
Felipe MonteiroMay 18, 2020
By Felipe Monteiro Political economist and diplomat Marcos Troyjo advises us to buckle up for a possible new round of globalisation. The news lately – Brexit, NAFTA is no more – may seem like we have seen the last of globalisation. Yet Marcos Troyjo’s view of the future sees far more connections than uncouplings. […]
Seven Lessons From Refugees Who Became Entrepreneurs
Claire HarbourMay 11, 2020
By Claire Harbour The inspiring stories of four people who relaunched their career from scratch. According to the UN Refugee Agency, every minute in 2018, some 25 people had to flee their homes. Across the world, there were 71 million people forcibly displaced due to persecution, conflict, violence or human rights violations. These refugees left […]
What Will Life Be Like After the Pandemic?
Manfred F. R. Kets de VriesMay 11, 2020
By Manfred F. R. Kets de Vries Having exposed society’s dysfunction, the COVID-19 crisis invites us to rethink our future. Albert Camus’ novel The Plague starts with rats dying, followed by a tsunami of human deaths. The town’s leaders are reluctant to acknowledge the epidemic at first but are soon forced to take […]