A matchmaker for public-private partnerships
Businessam Staff
April 9, 2018

STRATEGY Benjamin Kessler, Asia Editor and Digital Manager Collaborations between dissimilar organisations can benefit from the involvement of neutral third parties.Walking the wards of Singapore’s KK Women and Children’s Hospital (KKH), you’re sure to notice one room in particular. Its entrance bears a painted legend that reads “The Amazing Room”, beside a large horizontal window […]
Where is consumer research going next?
Businessam Staff
April 6, 2018

MARKETING Hilke Plassmann, INSEAD Associate Professor of Marketing Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand. The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behaviour than consumers themselves were capable of giving. Neuromarketing tools such as facial affective […]
Can Alcohol Help You With Negotiations?
Businessam Staff
April 4, 2018

STRATEGY Horacio Falcão, INSEAD Senior Affiliate Professor of Decision Sciences, and Alena Komaromi, Financial Services Professional (INSEAD MBA ’12D) What research tells us about the art of negotiating under the influence. In many cultures, it is customary to have a drink during a negotiation. In Russia, for example, morning meetings that include a round of vodka […]
How to get more women to work in tech
Businessam Staff
April 3, 2018

CAREER Lucia Del Carpio, INSEAD Assistant Professor of Economics, and Maria Guadalupe, INSEAD Associate Professor of Economics and Political Science Role models and reassurance about potential success can impact women’s career decisions. ‘What made you decide to join your profession?’ When people are asked this question, they often give answers such as: “I liked such-and-such subject in […]
How the unbanked can save and borrow
Businessam Staff
March 28, 2018

ECONOMICS & FINANCE Andrea Canidio, Stone Fellow of the INSEAD Stone Centre for the Study of Wealth Inequality The composition of savings groups makes all the difference to their effectiveness. Could you manage your life without being able to save or borrow money from a bank or any other financial institution? Could you do it […]
Who suffers in a trade war?
Businessam Staff
March 27, 2018

ECONOMICS & FINANCE Pushan Dutt, INSEAD Professor of Economics and Political Science The U.S. president is shoring up his base at the expense of the international trade order. When Donald Trump was elected President of the United States, business leaders assured themselves that his nationalist rhetoric was just rhetoric. Wise talking heads trotted out the […]
Having a social mission benefits women entrepreneurs
Businessam Staff
March 26, 2018

Matthew Lee, INSEAD Assistant Professor of Strategy, and Laura Huang, Associate Professor of Business Administration at Harvard Business School Highlighting a venture’s social impact can help female entrepreneurs overcome gender bias. The road to entrepreneurial success is never easy, but it is harder for female entrepreneurs relative to their male counterparts. Society expects successful entrepreneurs to […]
The truth about gender stereotypes
Businessam Staff
March 22, 2018

LEADERSHIP & ORGANISATIONS Benjamin Kessler, Asia Editor and Digital Manager; Clarissa Cortland, INSEAD Post-Doctoral Research Fellow; and Zoe Kinias, INSEAD Associate Professor of Organisational Behaviour Unraveling popular notions about gender differences in organisations. Negative stereotypes are intertwined with bias in organisations. Even when they aren’t openly expressed, stereotypes can disadvantage members of under-represented groups on several levels: […]
Ten networking strategies to a seat on the board
Businessam Staff
March 20, 2018

CAREER Helen Pitcher OBE, Chair of Advanced Boardroom Solutions (INSEAD IDP-C) How executives create second-act careers on boards. Changing careers at mid-life is an option for more and more executives. Some choose early retirement, others are nudged towards the door, and others decide that doing something that they love is more meaningful and they can afford […]
When fintech goes green
Businessam Staff
March 19, 2018

ECONOMICS & FINANCE Boris Liedtke, Distinguished Executive Fellow, INSEAD Emerging Markets Institute, and Peter Walburg, CEO and Founder, Greenvesting Instead of competing directly with banks, some fintechs are finding opportunities banks haven’t noticed. It would seem that start-up entrepreneurs no longer need a banker to get started. Crowdfunding platforms such as Kickstarter and Indiegogo have enabled […]