Greenhushing: Why Some Firms Keep Quiet About ESG

Greenhushing: Why Some Firms Keep Quiet About ESG

First, there was greenwashing — a term referring to deceptive marketing campaigns and other performative gestures by companies to make consumers and investors believe that they are environmentally responsible. Now, there is greenhushing. And it’s also a problem. Firms engage in greenhushing when they are actively working to reduce their carbon footprint, produce less waste, […]