Facebook launches food order, delivery service for U.S users

Facebook Inc on Friday launched a service through which its U.S. users can order food for take-away or delivery directly through its app or website, thus fulfilling an earlier promise a year ago that its U.S. users would be able to order food through a restaurants’ Facebook page.

By this, users can go to the “order food” section on Facebook’s “explore” menu, which will show them a list of participating restaurants in the vicinity through which they can place their order.

The company said in a blog post that it has also signed on food ordering services such as EatStreet, Delivery.com, DoorDash and Olo.

Facebook’s shares were up nearly 1 percent in early trading on Friday. Shares of food order and delivery service GrubHubInc dropped nearly three percent.

GrubHub’s shares had also dropped last month after Amazon Restaurants teamed up with Olo, whose network of restaurants includes Applebee’s and Chipotle.