Nigeria’s new global focused financial newspaper, Business a.m., has seen its digital online edition, businessamlive.com, post impressive comparative indices on renowned world website ranking portal Alexa, less than 50 days after it began publishing in the second week of May, 2017.
Comparative data from Alexa, obtained Tuesday, show that against two world renowned business newspaper, the Financial Times (www.ft.com) and the World Street Journal (www.wsj.com), Business a.m.’s digital online edition, located at www.businessamlive.com turned up good numbers in terms of bounce rate, pageviews and time spent on site by visitors.
Bounce rate is used to represent the measurement of the rate at which visitors to a site leave the site upon visit. Pageviews measures the number of pages that visitors view when the visit a site; while time spent measures average time spent by visitors to a site. In all this, businessamlive posted better numbers (see accompanying infographics) against FT, WSJ and Nigeria’s oldest business publication businessdayonline.com.
The fast growing digital online financial newspaper is a broad media project, which is being positioned to change the current model of media business in the country, with two of Nigeria’s foremost financial and business journalists shaping its editorial future. www.businessamlive.com has also seen its Nigeria and world rankings climb rapidly on Alexa in just under a month and a half in what analysts describe as impressive and unprecedented for a new financial publication.
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Following is an infographic display of the Alexa comparative numbers.