By Onome Amuge
Apple iPhone sales are likely to surpass $200 billion in 2022 as the smartphone model continues to see a sharp increase in its share of the $560 billion smartphone market, a latest report by Juniper Research stated.
According to the American multinational digital technology research organisation, the iPhone will secure 40 per cent of the total smartphone hardware market by value in 2022, a proof, Apple has managed to convince users to purchase higher-priced models.
The report also noted that Apple’s average selling price is expected to increase in the coming years, while Android devices are expected to plunge, unless they can leverage technologies like 5G or introduce new design features, such as foldable phones, into the market.
“Android vendors are likely to struggle to compete in future,vendors that focus on a particular segment and invest in premium features, such as audio and camera technology, will not appeal widely enough to compete at scale in the smartphone market,” it added.
Dwelling on the finding, Nick Hunt, the report’s co-author and associate analyst at Juniper said feature diversification alone is not enough for lasting success in the crowded smartphone market as Apple and Samsung have succeeded in fostering brand loyalty, which smaller vendors have struggled with, despite many introducing new capabilities. These players, he suggested, need to pair strong features with strong branding to have sustained success.
On the other hand, Chinese smartphone-maker Huawei’s market share is expected to decline to just over nine per cent in 2020, from 11 per cent last year due to US sanctions,Juniper said.