Jumia Nigeria CEO, Julieth Anammah, to lead discussion on digital economy in Singapore

The government of Singapore has invited Juliet Anammah, chief executive officer of Jumia Nigeria, to lead discussion on digital economy, business financing, and consumerism at the Africa Business Forum (ASBF) 2018.

According to a statement, Anammah will join other top respected business leaders across Africa and Asia who are expected to grace the forum, August 28th – 29th, 2018 in Singapore.

Anammah, Haresh Aswani of Tolaram Group, Pieter Cilellers of Tana Africa Capital, Edward Kieswetter of GEMSAfrica Ltd., and Tauriq Brown of South Africa, Thai Chamber of Commerce are billed to discuss the topic, “Consumerism: Capturing Africa’s Rising Consumption.”

Jumia CEO is expected to provide data-driven insights on the factors influencing customers’ choices, buying behaviour, other factors driving and shaping their needs and how organizations with variety of products/services can use these data to leap into Africa to conduct successful transactions in the continent.

“She will draw insights from Jumia’s operations across 15 African markets, with much focus on Nigeria, being the most populous country in the Africa, and Jumia’s biggest market,” according to the statement.

Further, Anammah will feature on a 2nd panel discussing: “Digital Economy: Entering the Digitalization Race in Africa,” alongside Eric Barbier of TransferTo; Kamal Bhattacharya of Safaricom Ltd.; Pardon Makumbe of CRE Venture Capital; and Kariuki Nagri of Standard Chartered Bank.

ASBF offers a premier platform for promoting business exchange and thought leadership between Africa and Asia. The forum has brought together over 2,000 business and government leaders from 30 countries to develop opportunities and partnerships between these two dynamic regions.

ASBF 2018 will address critical issues and identify opportunities in key sectors, including real estate, oil and gas, digital economy and manufacturing. The forum will also address the important question of financing when doing business in Africa.