Pay TV platform, Kwesé, has acquired a major stake in iflix Africa, which will now form part of Kwesé’s diverse broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa.
iflix is an entertainment service for emerging markets, while Kwesé is Econet Media’s pan-African media company.
A statement announcing the deal by Kwese reads in part, “Having set up operations in Nigeria, Kenya, Ghana and South Africa, i ix o ers users the region’s most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming.
“This, in partnership with Kwe- sé’s broadcast operations and footprint, will create an exceptional mobile offering for consumers on the continent.”
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Both companies had committed extensive resources with local and international expertise in mobile entertainment to serve Africa’s di- verse markets, sources close to the