By Jacob Ajakaiye, in Kano
Malta Guinness, a non-alcoholic beverage brand from the stable of Guinness Nigeria plc, joined thousands of Muslims faithfuls in celebrating the annual Durbar Festival in Zaria and Bauchi by giving them a taste of its premium Malt drink.
The Durbar festival was organized to mark the end of the Muslim holy month of fasting and giving, and Malta Guinness involvement was a follow up to earlier visit to various Mosques in the Northern parts of Nigeria, to share the goodness and vitality of its malt drink with Muslim faithfuls.
Two weeks ago, the company commenced breaking of fast event at the National Mosque in Abuja and it was followed by visits to several other mosques in Abuja and Kaduna.
The event in Kaduna was held at Al Manar Mosque Ungwa Rimi, Nawair- Ud- Deen Mosque, and Sabo Central Mosque, respectively, and similar event was also held at Alfurqan Mosque, Alibaba Mosque, and Fagge Central Mosque, Kano, last week.
Speaking at the occasion, Ife Odedere, assistant brand manager of the Malta drink brand said: “By celebrating Ramadan with Muslim faithful across the country, Malta Guinness is reaffirming its position as the leading non-alcoholic drink in Nigeria.
“This visit has provided us with a platform to showcase the energy –giving attributes of the Malta Guinness drink which revitalizes the bodies of consumers,” he disclosed.
The major event at the ceremony was the donation of ablution kettles to the Mosques they visited, as well as donation of free Malt drinks to Muslims observing the fasting.
In addition to these Mosque visits, Malta Guinness also supported a good number of Ramadan programmes on TV and radio stations to educate and inform Muslims on best practices during the holy month.
Also the company will be visiting additional mosques in Bauchi in the coming week, to spread the message of greater giving.