Bringing chipmaking in-house is increasingly in vogue as companies conclude that off-the-shelf processors aren’t capable of fully unleashing the potential of AI. Apple is testing iPhone prototypes that include a chip designed to process AI, a person familiar with the work said in May. Google is on the second version of its own AI chips. To persuade people to buy the next generation of gadgets—phones, VR headsets, even cars—the experience will have to be lightning fast and seamless.
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March 30, 2021