Beiersdorf NIVEA Consumer Products Nigeria, part of the world’s largest skincare manufacturer, through its foremost brand Nivea Men, in line with its global resolve to combat the rampaging Covid-19 pandemic, has donated over 13,000 units of hand sanitizers to Higher Institution Football League (HiFL).
The donation will help the organizers of HiFL, Pace Sports and Entertainment Marketing Limited (PSEM), keep all football loving fans and participating teams safe.
Godwin Harrison, Beiersdorf’s managing director, Nigeria, while presenting the donation, said: “The free donation of sanitizers is in line with Nivea’s global campaign to fight and end the pandemic. The sanitizers will be distributed free to thousands of youths, and we believe that the donations of sanitizers to HiFL will also sensitize the youths that come to watch the matches on the need to stay safe.”
While receiving the items, Sola Fijabi, director, Pace Sports and Entertainment Marketing Limited, commended the company for its huge support and commitment towards ensuring a safe and Covid-19 free environment for all.
“Indeed, the donation by Nivea Men is to continue to create stories of extraordinary acts of care for all, which unite people, and this will go a long way to showcase a bigger, and even more exciting league with Nivea Men nurturing and caring for the teams and fans alike,” Fijabi said.
Earlier in the year, the organisers of HiFL welcomed the world’s largest skincare manufacturer, Beiersdorf as it joined the league of sponsors of Nigeria’s largest private collegiate football competition.
With the sponsorship deal, Beiersdorf Nigeria promised to contribute its quota to the growth of HiFL with one of its foremost brands, Nivea Men for the 2021 season.
Already, matches in the qualifying rounds of the HiFL ended recently with the last set of qualifiers for the Round of 16, and all is now set to showcase the beauty of the biggest and finest collegiate football in the county.