ARCON cautions bloggers, skit makers on advertising code
Chisom Nwatu
December 13, 2022
By Chisom Nwatu The Advertising Regulatory Council of Nigeria (ARCON), has issued a statement advising brand owners, digital bodies
Think you’re immune to advertising? Think again
Businessam StaffJanuary 31, 2018
MARKETING Benjamin Kessler, Asia Editor & Digital Manager, and Steven Sweldens, INSEAD Distinguished Research Fellow With
Outlook for Nigeria’s media, entertainment industry upbeat as consumer, advertising spend seen grossing $2.8bn in 4yrs
Bukola OdufadeSeptember 23, 2017
Nigeria’s entertainment and media (E&M) industry is seen grossing over $2.8 billion in the next four years on growing consumer
Mistakes to Avoid in Programmatic Advertising
Businessam StaffSeptember 4, 2017
A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No