Consumers want control of the brand experience
Businessam Staff
July 19, 2017
Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from search
The meteoric rise of Chinese consumerism will reshape the world, and maybe even destroy it
Businessam StaffJune 4, 2017
When China was still largely rural, poor, and socialist, politicians exhorted the country’s people to patriotic activities such as