Market segmentation at the bottom of the pyramid
Businessam Staff
October 1, 2017
STRATEGY Isabelle Laporte, Associate Editor, Asia and Middle East Serving the poorest requires using a micro-lens to fully understand
Market segmentation at the bottom of the pyramid
Businessam StaffSeptember 25, 2017
STRATEGY Isabelle Laporte, Associate Editor, Asia and Middle East Serving the poorest requires using a micro-lens to fully understand