Outlook for Nigeria’s media, entertainment industry upbeat as consumer, advertising spend seen grossing $2.8bn in 4yrs
Nigeria’s entertainment and media (E&M) industry is seen grossing over $2.8 billion in the next four years on growing consumer experience and increasing advertisement spend. This is according to a PwC’s report ‘Entertainment and media outlook: 2017 – 2021: An African perspective’ released in the week. The outlook, a comprehensive source of analyses and five-year […]