An Economist, Emmanuel Eze, Thursday, advised entrepreneurs to embrace equity funding to keep their businesses afloat, especially in this era of economic challenges.
Eze, the Chief Executive Officer, Perfecta Investment Company, Lagos, gave the advice in an interview with NAN in Lagos.
He said that the funding could be private equity or expert advice was necessary to save businesses collapse.
“The practice gives room for part of the company’s burden to be shared. A mere advice can revive a business at the brink of collapsing.
“Agreeing to any form of equity will reduce the number of small businesses with high risk because such a business would have been well structured by the equity funding or advice.
“Imbibing this approach of managing small businesses is the solution to the survival of businesses in other climes and our country cannot be an exception,” Eze said.