LIFESTYLE BRAND TO OPEN in Cape Town’s vibrant Longkloof precinct
Hospitality company, Hilton, has announced the signing of a management agreement with Growthpoint Properties, South Africa’s largest REIT, to open a hotel under its lifestyle, Canopy by Hilton brand. The 150 guestroom Canopy by Hilton Cape Town Longkloof is expected to begin welcoming guests in 2021 and will be the brand’s debut property in Africa.
Canopy by Hilton launched in 2014 to appeal to travellers seeking locally inspired stays and wishing to immerse themselves in the culture and history of local neighbourhoods.
It currently operates in nine destinations around the world with more than 35 properties in the pipeline, aiming to guarantee travellers unique and authentic experiences.
Located a stone’s throw away from the city’s historical epicentre, the Company’s Garden, and will bring to life the heritage of a 112-year-old site, Longkloof Studios.
The project forms part of a precinct redevelopment by Growthpoint, representing a R550 million investment in the city. DHK architects will redevelop a building which began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.
Rudolf Pienaar, chief development and investment officer at Growthpoint Properties, said: “Growthpoint is thrilled to partner with Canopy by Hilton to launch this phenomenal brand in Africa. Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent. Our investment in this property reflects our confidence in Cape Town as well as Hilton’s exceptional upscale lifestyle hotel brand. We believe Canopy by Hilton Cape Town Longkloof will become a South African landmark and will be supported by travellers from all over the country and the world.”
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion. Canopy by Hilton becomes our third brand to gain a presence in the city and we are eyeing further expansion. The decision to locate Africa’s first Canopy by Hilton here, is testament to not only the strength of the destination, but the quality of partners at Growthpoint as we seek to create a showcase interpretation of the brand to introduce to the African continent.”
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