Share price of Twitter surged by more than 10 percent during Friday morning trading as a result of improved Q2 earnings that beat analyst estimates.
The rally added about $3 billion to Twitter’s market cap, bringing it over $32 billion.
According to the Q2 results, revenue for Twitter was up percent 18 year on year (year-on-year).
The company said this was due to domestic growth.
Twitter said it reached an average of 139 million monetizable daily active users (mDAUs) in the second quarter, a 14 percent y-o-y increase.
Average domestic mDAUs came to 29 million in the quarter, a 10% increase compared with a year earlier. Internationally, average mDAUs were 110 million in the quarter, up 15% from the previous year.
On a call with analysts, CFO Ned Segal said Twitter has been “remarkably consistent” with bringing in users at the top of the funnel who visit the site for a specific purpose. It’s focused on converting those people into mDAUs by helping them “find what they’re looking for faster,” he said.
Twitter provided guidance for the third quarter, saying it expects revenue to range from $815 million to $875 million. It expects operating income to range between $45 million and $80 million. For the full fiscal year, Twitter reiterated that it expects operating expenses to go up about 20% on a year-over-year basis as it invests in top priorities like health and conversation.
The previous quarter was the last for which Twitter said it would report monthly active users (MAUs) as it shifts to a new metric the company said would better reflect its audience. The new figure, monetizable daily active users , includes “Twitter users who log in and access Twitter on any given day through Twitter.com or our Twitter applications that are able to show ads,” according to the company.
Twitter said mDAUs are not comparable to disclosures from other social media companies, which it says typically share “a more expansive metric that includes people who are not seeing ads.” Twitter’s reported mDAU figure is significantly smaller than the DAU metrics its peers like Snap and Facebook report. Twitter reported 134 million average mDAUs for the first quarter. Snap reported 203 million DAUs in its latest earnings report and Facebook reported 1.59 billion DAUs.
Twitter’s decision to stop disclosing MAUs came after the company missed analyst estimates on the metric for two straight quarters. Twitter blamed the decline on tweaks it made “to prioritize the health of the platform” as well as the European Union’s General Data Protection Regulation and a purge of “locked” accounts meant to get rid of bots, among other factors.
Twitter said its total advertising revenue reached $727 million in the quarter, up 21%, or 23% on a constant currency basis. Its ad revenue growth in the U.S. grew 29% compared with 26% the previous quarter, Twitter reported.
“We feel like our messages of launching new products and services and connecting what’s happening continues to really resonate with advertisers,” Segal told analysts on the earnings call.
The company has been experimenting with how to emphasize conversations rather than engagement metrics such as likes and retweets to upgrade user experience. The company created a prototype app called “twttr ” to test new ideas. Last quarter, CEO Jack Dorsey said the results so far were promising, but he did not provide a timeline for when to expect a broader release of its features. Twitter began to role out a redesign of its website earlier this month.
On the company’s earnings call, CEO Jack Dorsey said Twitter has made lists more prominent on the timeline and hopes the accessibility will help them serve as a type of “starter pack” for new users looking for relevant people to follow. For Twitter’s most devoted users, “lists are instrumental in their experience,” Dorsey said. Although he didn’t directly address issues of abuse in the list function, Dorsey mentioned giving users more control over their lists.