BY Business a.m.
Dangote Cement Plc, a leading cement brand in Nigeria, has launched the Dangote Bag of Goodies Season 3 promo in which consumers of the brand stand the chance of winning cash prizes worth over N1 billion.
The promo, tagged ‘Spell Dangote and become a multi-millionaire’, will run from 5 July to 31 October, 2022 and is expected to offer life-changing prizes that will have immense economic value to the loyal consumers.
At the launch of the promo in Lagos in the presence of regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission, the company said there are over 32.3 million mouth-watering prizes to be won in the Dangote Cement Bag of Goodies Promo Season 3, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.
It said every bag of Dangote Cement produced daily throughout the promo period would contain scratch cards for various gifts to be won by consumers.
Michel Puchercos, group managing director, Dangote Cement Plc, said the Bag of Goodies Promo series is designed to continuously reward loyal consumers who have stayed faithful and remained the backbone in the cement business. He said these consumers have contributed in no small measure to make Dangote range of cement products the first choice for construction purposes across the country.
“We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood,” he said.
Puchercos said the company is expecting over 500 consumers to emerge as millionaires in the promo, with the process of winning made as easy as possible. He said the promo is open to all consumers of Dangote Cement products, while redemption of the gift items will be at the company’s depots, regional offices, and at specially selected wholesale outlets in areas that are distant from the company’s depots and offices.
Funmi Sanni, national sales director, Dangote Cement, described the promo as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives”.
She said the promo is also targeted at stimulating the economy that has been negatively impacted by COVID-19 and global energy crisis to move towards much-needed recovery especially in the construction/real estate industry sector.
“To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centres to collect an instant prize. Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million,” she said.
Sanni said N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires.
“The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is to continue to buy Dangote Cement,” she said.
Susie Onwuka, head, Lagos Office, FCCPC, commended Dangote Cement for giving back to consumers through the Bag of Goodies promo.
“Dangote has always fulfilled its promises to the consumers of its product. Our duty at the agency is to protect the right of the consumers. Dangote Cement has lived up to expectations,” she said.
Obi Iregbu, director, inventory and operations, National Lottery Regulatory Commission, said Dangote Cement Promo has always been massive and impressive.
“This Season 3 promo is bigger than Season 1 and 2 past promos. I want Dangote to continue to add value to the lives of the consumers of its product. In so doing, the company is also helping to boost economic activities in Nigeria,” he said.
The Dangote Cement Bag of Goodies Season 2 Promo saw many consumers of the product win amazing prizes and, according to Puchercos, there are many testimonies coming from these past winners.
“Onwemere Anselm, a winner from Ihiala, Anambra State invested his million-naira prize money in starting a new business. Today he has opened three shops in different locations. Opara Augustine from Imo State invested the prize money in his block-moulding business. He is buying more bags of cement which translate into more blocks and better sales. Edet Udeme from Delta State acquired a motorcycle to increase mobility in reaching more cement customers. Yahaya Isah Abdullahi from Kano State expanded his business, as he buys more bags of cement for sale rather than depending on credit grants from distributors. He has more capital to run his businesses,” he said.