Pharmaceutical giant, GlaxoSmithKline, makers of pain relieving drug, Panadol, has concluded plans to celebrate kind-hearted people in Nigeria through its global campaign called Toughies.
The company, in a statement made available to businessamlive.com said Toughies, to be launched in Nigeria for the first time in Monday 24th June, 2019, will celebrate its consumers in Nigeria who are resilience to always stand out in the face of challenges.
It further explained that the campaign is an initiative that seeks to distinguish individuals who are always determined to help others not minding the challenges.
Shehryar Rao, head of marketing Consumer Healthcare-Nigeria, in a further explanation of the rationale behind the campaign said: “In line with Panadol’s proposition of championing hope over pains, we are associating with amazing individuals who go the extra mile for others, never bothering about the pain in order to make others happy. This set of amazing people will go all out just for the happiness and wellbeing of others, even as they are selfless and tireless in the pursuit of their
day-to-day activities, exhibiting a lot of strength”.
He added that “most times, these individuals go unappreciated because it is easier to take such gestures for granted.”
According to the company’s statement, to identify Toughies for the campaign, consumers will follow @Panadolnigeria on Facebook and Instagram, share their compelling stories of individuals who fit the criteria and tag their followers to do same with the hashtag #PanadolToughies.
GlaxoSmithKline Consumer Nigeria Plc is a healthcare company committed to improving the quality of human life, it said.