Emmanuel Obeta, managing partner, DevaineBrand Consult, is the author, most recently, of “Optimum Brand Performance - Why some Brands succeed and others Fail”. He has over 30 years experience leading corporate marketing, communications, brand management, leadership and strategic operations at Coca Cola, Pepsi Cola, Guinness – Diageo, Globacom, FirstBank, UBA and Federal Inland Revenue Service. He can be reached on +2348139322773 or eobeta@gmail.com

Based on John Sherry’s definition, a brand is a promise, a licence to charge a premium, a mental shortcut that discourages rational

Different types of brand Influencers  According to Influencermarketinghub.com there are about twelve different types of brand

Influencers are selected due to their power to affect the purchasing decisions of others because of their authority, knowledge,

Brand influencers are a more recent concept and development in marketing, and as such need to be clearly differentiated from the prior

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve