Executive Knowledge Series

ENTREPRENEURSHIP Vikas Aggarwal, INSEAD Associate Professor of Entrepreneurship and Family Enterprise   Experimentation is vital

MARKETING Amitava Chattopadhyay, INSEAD Professor of Marketing Connecting with a fundamental consumer concern can give your brand

LEADERSHIP & ORGANISATIONS Henrich Greve, INSEAD Professor of Entrepreneurship Squint hard enough and you can find traces of

STRATEGY Giovanni Tassini, INSEAD MBA 17J, and Loic Sadoulet, INSEAD Affiliate Professor of Economics Making the most of its position

STRATEGY Daniel Mack, PhD Candidate at INSEAD, and Gabriel Szulanski, INSEAD Professor of Strategy Even firms that typically prefer to

ENTREPRENEURSHIP In their 1995 book The Winner-Take-All Society, Robert H. Frank and Philip J. Cook explained how a few highly rated

RESPONSIBILITY N. Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility, and Markus Scholz, Endowed Chair of

LEADERSHIP & ORGANISATIONS Andrew Shipilov, INSEAD Professor of Strategy, Frédéric Godart, INSEAD Assistant Professor of

LEADERSHIP & ORGANISATIONS Quy Huy, INSEAD Professor of Strategic Management At the end of the 20th century, perhaps no American

Any organization can improve the speed and quality of its decisions by paying more attention to what it’s deciding. It’s the best and