Google partners Unity Technologies to boost mobile game advertising
Justice Okamgba
August 2, 2018
Google and Unity Technologies, creator of the real-time 3D development platform, announced Thursday a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their app. According to the companies, under the agreement ,marketers who use Google’s mobile ad platform, AdMob, can […]
Lights, camera, adverts? Kathryn Jacob on the Golden Age of cinema advertising
Businessam StaffMarch 5, 2018
By Elliott Haworth It has been estimated that the average Londoner sees some 4,000 adverts per day, which, at first, seems an inordinate figure. But when one considers the hundreds of ads plastered on tube escalators or the incessant deluge of digital advertising we each inhale, the statistic feels less remarkable. Both the digital and urban […]
Unilever issues warning to cut $3.13bn online ad spend over toxic content
Ajose SehindemiFebruary 19, 2018
Unilever, one of the world’s biggest spenders on advertising, has threatened to pull ads from digital platforms such as Facebook and Google if they “create division” in society or fail to protect children. Keith Weed, chief marketing officer at Unilever, will explain the plan in a speech on today (Monday 19 February) at the annual […]
Facebook bans digital currency adverts because of scams
Businessam StaffJanuary 31, 2018
Facebook has banned all advertising for cryptocurrencies because they are “frequently associated with misleading or deceptive promotional practices”. The company added the rule to its advertising policies on Tuesday, in an update to its list of “prohibited content”. “We want people to continue to discover and learn about new products and services through Facebook ads […]
Welcoming Bel-Molokwu’s ‘A Trilogy of Advertising’
By Chido Nwakanma (contributor)November 23, 2017
Conviviality mixed with intellectualism Thursday, November 16 at the presentation of a major new work on advertising in Nigeria. Former Aadvertising Practioners Ccouncil of Nigeria (APCON) Registrar, Dr. Josef Bel-Molokwu authored the over 400-page treatise, A Trilogy of Advertising: The Profession, The Practice, The Philosophy. The Senior Fellow at the School of Media and Communication, […]
Twitter bars ads from Russia oUtlets ahead of congressional hearings
Businessam StaffOctober 27, 2017
Twitter said Thursday it would no longer accept ads from Russia Today or Sputnik, two news outlets. US officials consider Russian propaganda, in the latest effort by Silicon Valley companies to distance themselves from Russia ahead of congressional hearings next week on foreign efforts to meddle in the 2016 election. The move is unlikely to […]
Mistakes to Avoid in Programmatic Advertising
Businessam StaffSeptember 4, 2017
A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No doubt PA ensures high returns from an ad campaign and is effective to save money, but to take maximum advantage of this neoteric expedient; a marketer must strategize the things very smartly and in a […]