Google partners Unity Technologies to boost mobile game advertising


Google and Unity Technologies, creator of the real-time 3D development platform, announced Thursday a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their app. According to the companies, under the agreement ,marketers who use Google’s mobile ad platform, AdMob, can […]

Unilever issues warning to cut $3.13bn online ad spend over toxic content

Keith Weed, chief marketing officer at Unilever,

Unilever, one of the world’s biggest spenders on advertising, has threatened to pull ads from digital platforms such as Facebook and Google if they “create division” in society or fail to protect children. Keith Weed, chief marketing officer at Unilever, will explain the plan in a speech on today (Monday 19 February) at the annual […]

Facebook bans digital currency adverts because of scams

Facebook has banned all advertising for cryptocurrencies because they are “frequently associated with misleading or deceptive promotional practices”. The company added the rule to its advertising policies on Tuesday, in an update to its list of “prohibited content”. “We want people to continue to discover and learn about new products and services through Facebook ads […]

Twitter bars ads from Russia oUtlets ahead of congressional hearings

Twitter said Thursday it would no longer accept ads from Russia Today or Sputnik, two news outlets. US officials consider Russian propaganda, in the latest effort by Silicon Valley companies to distance themselves from Russia ahead of congressional hearings next week on foreign efforts to meddle in the 2016 election. The move is unlikely to […]

Mistakes to Avoid in Programmatic Advertising

A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No doubt PA ensures high returns from an ad campaign and is effective to save money, but to take maximum advantage of this neoteric expedient; a marketer must strategize the things very smartly and in a […]