NBC set for regulatory reforms amid presidential order on Pay-TV, advertising practices

Post AMUGEMarch 10, 2025

Joy Agwunobi The Nigerian broadcasting sector could soon be facing a transformative regulatory intervention, driven by mounting concerns over the business practices of the country’s dominant pay-TV operators, including allegations of uncompetitive pricing models, restricted content access, and monopolization of the advertising market. These concerns have reached a fever pitch following remarks made by Charles […]

Global advertising revenue to hit $1 trillion by 2025

Post AMUGEDecember 10, 2024

Joy Agwunobi The global advertising industry is experiencing an unprecedented rise, with revenues expected to reach $989.8 billion in 2024 and surpass the $1 trillion mark by 2025. Key drivers of this expansion include the booming investments in digital advertising, an economic resurgence in major markets like China and the United States,as well as the […]

Google partners Unity Technologies to boost mobile game advertising

Justice OkamgbaAugust 2, 2018

Google

Google and Unity Technologies, creator of the real-time 3D development platform, announced Thursday a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their app. According to the companies, under the agreement ,marketers who use Google’s mobile ad platform, AdMob, can […]

Unilever issues warning to cut $3.13bn online ad spend over toxic content

Ajose SehindemiFebruary 19, 2018

Keith Weed, chief marketing officer at Unilever,

Unilever, one of the world’s biggest spenders on advertising, has threatened to pull ads from digital platforms such as Facebook and Google if they “create division” in society or fail to protect children. Keith Weed, chief marketing officer at Unilever, will explain the plan in a speech on today (Monday 19 February) at the annual […]

Facebook bans digital currency adverts because of scams

Businessam StaffJanuary 31, 2018

Facebook has banned all advertising for cryptocurrencies because they are “frequently associated with misleading or deceptive promotional practices”. The company added the rule to its advertising policies on Tuesday, in an update to its list of “prohibited content”. “We want people to continue to discover and learn about new products and services through Facebook ads […]

Welcoming Bel-Molokwu’s ‘A Trilogy of Advertising’

November 23, 2017

Conviviality mixed with intellectualism Thursday, November 16 at the presentation of a major new work on advertising in Nigeria. Former Aadvertising Practioners Ccouncil of Nigeria (APCON) Registrar, Dr. Josef Bel-Molokwu authored the over 400-page treatise, A Trilogy of Advertising: The Profession, The Practice, The Philosophy. The Senior Fellow at the School of Media and Communication, […]

Twitter bars ads from Russia oUtlets ahead of congressional hearings

Businessam StaffOctober 27, 2017

Twitter said Thursday it would no longer accept ads from Russia Today or Sputnik, two news outlets. US officials consider Russian propaganda, in the latest effort by Silicon Valley companies to distance themselves from Russia ahead of congressional hearings next week on foreign efforts to meddle in the 2016 election. The move is unlikely to […]

Mistakes to Avoid in Programmatic Advertising

Businessam StaffSeptember 4, 2017

A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No doubt PA ensures high returns from an ad campaign and is effective to save money, but to take maximum advantage of this neoteric expedient; a marketer must strategize the things very smartly and in a […]