Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic. A technical glitch forced Lamborghini temporarily to shut down the launch presentation and global webstream.
While the presentation may have been a bit of a mess, the Urus is anything but. The Lambo looks lean, mean, and ready to take on the world.
The striking off-roader is just the second SUV in the company’s history and is expected to double its annual sales total to around 7,000 cars globally.
Powered by a 650 horsepower, 4.0 litre, twin-turbocharged V8, Lambo claims the Urus can hit 100 kilometres per hour in just 3.6 seconds and reach a top speed of 305km/h, besting the Bentley Bentayga’s 301km/h mark.
According to Lamborghini, this makes the Urus the fastest SUV in the world.
“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” Lamborghini CEO Stefano Domenicali said in a statement. “The Urus elevates the SUV to a level not previously possible, the Super SUV.”
With a starting price of US$200,000, the Urus is firmly entrenched in a new class of ultra-luxury, high-performance SUVs dominated by the Bentley Bentagya, Range Rover Autobiography, Porsche Cayenne, and the Mercedes-Benz G-Wagon. The Rolls-Royce Cullinan is set to join that group in the near future.
In addition to the 650 horses under the hood, the Lambo is also equipped with an eight-speed automatic that sends power to an advanced four-wheel-drive system with active torque vectoring and four-wheel-steering.
The Urus is also available with carbon ceramic brakes, adaptive air suspension, and six different driving modes.
Inside, the SUV boasts room for four in a leather lined cockpit with a modern touch screen infotainment system featuring full Apple CarPlay and Android Auto integration.
Lamborghini expects to begin delivery of the Urus in the spring of 2018.