The latest NFDA (National Franchised Dealers Association) Dealer Attitude Survey, has ranked Mitsubishi Motors in the UK among top 10 vehicle manufacturers.
Mitsubishi Motors was ranked 21 in the previous survey, but rose through the ranks to secure 10 position in the latest survey out of the 30 manufacturers.
This also means that Mitsubishi Motors in the UK are one of the most improved manufacturers in terms of results for this survey having risen from 4.3 to a score of 6.2.
The NFDA Dealer Attitude Survey was conducted in July 2018 and asked franchised dealers about their on-going relationship with their respective manufacturers. Dealers were asked a series of questions covering a range of business aspects and their impact on the relationship with the manufacturers. Responses are scored from one (extremely dissatisfied) to 10 (extremely satisfied).
The managing director, Mitsubishi Motors in the UK, Rob Lindley said, “We are very pleased and encouraged with our improvement in the latest NFDA Dealer Attitude Survey. Partnership with our Dealers is really important and the Dealer Attitude Survey gives us a really clear picture of how the network feels about the brand and what improvements we need to make. We had an outstanding 98% participation rate from our Dealer partners, the highest of any brand, and in terms of Dealer satisfaction, Mitsubishi also saw the biggest improvement in total scores since the last survey back in the winter.”
Frontpage September 11, 2019