By Cynthia Ezekwe.
SeerBit, a pan-African payment solutions provider, has announced the launch of Alpha, a white-label product that enables businesses in Africa to drive growth by seamlessly launching their own fintech solutions.
The innovation is expected to make it easier for financial institutions, travel and hospitality companies, online marketplaces and other businesses to expedite the penetration of digital payments in Africa by launching their own digital financial technology solutions without hassle.
Citing a research, the online payment platform, noted that despite the growing trend of digital commerce on the continent, only 5 to 7 per cent of all payment transactions are made via electronic and digital channels.
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“Most transactions are still happening offline, hence the majority of consumers are burdened with the inefficiencies of cash-based transactions.
There is also a significant amount of untapped value as consumers are unable to effectively access credit and other financial services because their cash-based transactions do not give financial institutions enough insight into their spending behaviours to provide the services they deserve,” it stated.
To this end, SeerBit said it is building a unified payment ecosystem that removes the complexity and fragmentation from the digital payment process in Africa, enabling businesses to seamlessly accept multiple payment methods and streamline online and offline transactions.
According to the firm, SeerBit Alpha takes the hassle out of businesses having their own personalised fintech solutions to deliver the services customers want and need,powering them to drive growth and add value to their customers by providing easier access to game changing digital financial services.
A statement from the company noted that businesses simply need to plug SeerBit Alpha into their existing platform and they will be enabled to seamlessly offer credit, operate their own payment gateway to facilitate reliable collection of payments from customers, launch digital banking services such as account opening, fund transfers and other banking services, as well as international money transfers, catering to the needs of customers that offer cross-border payment needs.
It noted further that businesses can also leverage SeerBit Alpha to sell mobile phone credits and billing services, enabling their customers to purchase mobile phone credits directly through their platforms, expanding their service offerings and opening additional revenue streams.
Commenting on the launch, Omoniyi Kolade, CEO and founder of SeerBit, explained that one of the company’s mission is to make it as easy as possible for businesses to leverage digital payments to drive growth, noting that SeerBit Alpha is one of the products that helps the company to achieve its mission.
“We are taking away the complexity of having to build your own solutions and giving businesses the opportunity to take advantage of our tried and tested innovation. By leveraging our cutting-edge technology, businesses can unlock new opportunities, drive growth, and establish themselves as leaders in the evolving fintech landscape,” Kolade added.