Identification allows the company to know these cookies and, more importantly, summarise their functions to their customers and web-visitors.
After the identification process, the company wants to find out if the cookies are intrusive.
This intrusive assessment helps determine the likelihood that users will find some level of tracking too heavy.
There must be a simple and easily accessible means to accept or refuse targeted adver tising. If customer A accepts to allow cookie, there should be an easy way for the customer to withdraw that same consent. The end-to-end management of such consent must be simple and not complicated. Companies should try to adopt the ‘do not track’ browser functionality proactively. It would help ensure that companies are not intruding excessively into the privacy of customers. A colleague keeps getting texts from a company asking him about his trip to cinemas, and surprisingly too, he thinks that some thirdparty company listen to his conversations.
The latter happened when he mentioned that he would like to buy a car and get adverts about vehicles.
It might be that he accepted a cookie from a website, and it tracks his daily behaviour onl ine and offline.