Sterling Bank has intensified its social impact investment with its environmental sustainability campaign where Olamide Adedeji, popularly called Olamide Baddo, was unveiled as brand ambassador.
The Sterling Environmental Makeover (STEM) is the bank’s corporate social responsibility initiative, which seeks to promote practices that contribute to the quality of environment on a long-term basis.
Olamide is Nigeria’s foremost hip-hop artiste with large followership that cuts across socio-economic classes and age groups. In this role, he will inspire Nigerians, both young and old to alter their lifestyle and adopt sustainable living actions which reduces impact on the environment and makes planet earth a clean and safe place.
Olamide is expected to extend the reach and impact of the Sterling Bank Environmental Makeover programme.
Launched eight years ago, the initiative has promoted sanitation, hygiene and environmental sustainability in more than 14 states across Nigeria. In December 2016, Nollywood actor, Funke Akindele popularly known as Jenifa, joined the employees of Sterling Bank to clean the streets of Lagos.
Speaking on the emergence of Olamide Adedeji as STEM Ambassador, Henry Bassey, Chief Marketing Officer, Sterling Bank, said: “As a bank, we are big on the environment and clearly going to sustain that. One of the ways to sustain this initiative is to create excitement around it and we find Olamide a credible choice.
“Partnering Olamide will consolidate on the success of the STEM Programme, which covers provision of uniforms to street cleaners in 14 states, national cleaning exercise by Sterling Bank employees, and tree planting in Bauchi, Gombe and Plateau states to address the challenge of desertification.”
Sterling Bank Plc has committed over N500 million to the STEM programme in the last five years. This covers partnership with agencies responsible for waste management in 14 states, tree planting and the national cleaning exercises.