Kickstarter backers like novelty or usefulness, not Both
Businessam Staff
October 16, 2017
MARKETING Amitava Chattopadhyay, INSEAD Professor of Marketing To attract the most crowdfunding, a product should be framed as either
- FRONTPAGE
- FINANCE
- AllAsset ManagementAuditBankingBondBudgetCapital MarketsC&I LeasingCurrencyDealDebt marketForexFund RaisingFundingGovernmentHedge FundsInsuranceInvestmentInvestorInvestor ServicesMergers & AcquistionsMoney marketTreasury BillsMortgagePensionsPersonal financePonziQuantitative EasingshareTaxationTSAWealth Management
- MARKETS
- ECONOMY
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- MANUFACTURING
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