Transforming a Supply Chain Into a Social Enterprise
Amitava Chattopadhyay
November 9, 2020
By Amitava Chattopadhyay Creating sustainability initiatives that can scale requires innovative balancing of social impact and
An Unexpected Product Benefit Can Be a Powerful Marketing Tool
Amitava ChattopadhyayAugust 5, 2019
By Amitava Chattopadhyay Framing a product feature as an unexpected benefit may stoke consumer desire. As companies test a new