Byline: Cait Lamberton

In this Nano Tool for Leaders, experts from Wharton, Yale, and IDinsight explain how protecting the dignity of your customers can

An excerpt from a new book co-authored by Wharton’s Cait Lamberton reveals the three levers that marketers can use to keep customers

The Kmart blue light special was marketing gold. With the signature announcement, “Attention, Kmart shoppers!” a sales associate would