Guts and Fairness: How Bacteria May Influence Your Behaviour
Evidence that the tiny organisms in our gut impact our social decisions. Every day, we make many decisions that affect not just
Weight Loss Surgery Reduces Susceptibility to Food Marketing
By Hilke Plassmann, Octapharma Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric
To Succeed With Neuromarketing, What Do You Need to Know?
By Hilke Plassmann Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field