By Horacio Falcão   Too many people have an either naïve or fatalist view of these terms, which have become so misunderstood that

By Horacio Falcão   In most scenarios, B2C companies have more to gain by bargaining than not. In the world of retail, there is a

By Horacio Falcão   The mere presence of a Facebook connection increases trust and forgiveness in negotiations. Although social