How Negative Reviews Affect Online Consumers
Negative reviews influence consumer decisions depending on the type of product, as well as the nature and placement of these reviews.
What’s Up Front? The True Influence of Nutrition Labels in Real Life
By Paulo Albuquerque A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk
How Many Bad Customer Reviews Is Too Many? One
By Paulo Albuquerque Sellers should focus less on cultivating a forest of positive reviews, and more on the state of each tree.