Choosing a New Board Leader: Eight Questions
Michael UseemMarch 21, 2023
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success. The Goal Improve leadership selection by using a thorough and deliberate […]
Why the Medium Shapes the Message in Marketing
Jonah BergerMarch 21, 2023
Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a delicious new restaurant. There is plenty of marketing research on what consumers love to talk about, but far less on how they talk about it. Is talking better than writing to get the message […]
How ‘Strategic Silence’ Helps Employees
Michael ParkeMarch 14, 2023
Silence really is golden for employees who know how to wield it. A recent paper led by Wharton management professor Michael Parke reveals that some of the highest-performing employees intentionally withhold information, ideas, or concerns until the time is right to speak up. Their “strategic silence” is often rewarded by managers who view their voices […]
Transformative Change Starts With Responsible Research
Erika JamesMarch 14, 2023
Responsible research can help businesses and leaders gain a competitive and sustainable edge in today’s volatile markets, write Wharton Dean Erika James and INSEAD Dean Ilian Mihov in the following opinion piece. In June 2022, INSEAD and Wharton co-organized the 2022 Responsible Research Summit. This year’s summit will take place at INSEAD’s Europe Campus later […]
What Makes Some Ads More Shareable Than Others?
Jonah BergerMarch 7, 2023
In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. With ads for the big game going for a reported $5.6 million for a 30-second spot, was the minute-long video cost-effective for the company? Yes, considering […]
How Jazz Can Unlock Your Team’s Next Breakthrough
Michael PlattMarch 7, 2023
As a society, and as organizations, we are struggling with complex challenges with no easy solutions. So called “generative conversations,” in which multiple perspectives are integrated to kindle new solutions, are a powerful way to address these challenges. The Swedish bank SEB reported breakthroughs and new opportunities after implementing structured generative conversations to make progress […]
How to Use Neuroscience to Build Team Chemistry
Michael PlattFebruary 20, 2023
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success. Contributors: Wharton marketing professor Michael Platt, director of the Wharton Neuroscience […]
How Sunk Costs Affect Firms’ Investment Decisions
Marius GuenzelFebruary 20, 2023
All too often, firms continue to invest in losing ventures in the misplaced hope that they will somehow turn around to profit after the initial investment. Those are “sunk costs” and are unrecoverable, but the firms are so strongly committed to them that they don’t want to let go of the assets in divestitures. In […]
How This Psychological Effect Skews Home Prices
Lu LiuFebruary 13, 2023
Everyone considers their home as an investment that gains value over time, and that explains why homeownership makes up most of household wealth both in the U.S. and globally. So it’s natural for homeowners who want to sell their house to expect more than what they paid for it — even if its current market value is […]
Does a Woman’s Biological Clock Have a Price?
Corinne LowFebruary 6, 2023
By Corinne Low For every year a woman ages, she must earn $7,000 more annually to remain equally attractive to potential romantic partners, according to new research from Wharton professor Corinne Low that calculates the economic trade-off for women between career and family investments. In two forthcoming papers, Low, a professor of business economics and public […]