Lafarge Africa, Wednesday, relaunched its Lafarge Elephant Supaset after undergoing a series of consumer feedback.
During a press conference held in Lagos, Gbenga Onimowo, commercial director, Lafarge Africa, stated that the product is an improvement on the earlier launched product and the company has done this as a way of restating its position as leaders in the industry.
Onimowo said, “Since its launch, Supaset has been delivering quality, strength and value to both customers an we the producers. While taking into account the weather peculiarities, and customer feedbacks, we have redone the product to meet and surpass expectations.”
“We launched Supaset because we have a unique understanding of the needs of our customers and our end users. With our access to global best practices, innovative solutions from the LafargeHolcim group, we were able to identify and introduce Supaset to take the lead and provide real solutions in construction. We understand the huge losses that people have to deal with due to the lack of cement formulation that guarantees fast setting and superior quality. He said.
“Supaset, just like the name rightly suggests, is a rapid-setting cement that enables blocks dry and set fast, while retaining its quality and ensuring no cracks and breakages thus making it the only cement with such capabilities in the market today. The desire to further secure and grow our market share within this segment took us back to the drawing board and the result is what we are experiencing today, the re-launch of an improved Supaset. Supaset has superior value, sets fast and enables the production of ready to use blocks within 24 hours!” Onimowo added.
In speaking about the outstanding features of the product, Gbenga further stated: This improved formulation has been tried, tested and is trusted by all our customers, including block makers. The brands unique value propositions of Supa strong, Supa quality & Supa Value guarantees that Supaset is the ideal choice for high strength concrete for advanced construction works. Lafarge Africa continues to lead in innovation and creativity, we are equally proud to present this newly improved product in horizontal cement bags, the first-of its-kind in Nigeria.’
Michel Puchercos, managing director, Lafarge Africa, stated that the relaunch is very much in line with the company’s ethos to provide quality products that meet the socioeconomic environment.
Puchercos said, “This product will address your expectations, provide stronger material and most importantly at affordable costs that will not devalue the bottomline of our customer’s finance.”
“The introduction of this improved formulation – Supaset is in line with the Growth pillar of Lafarge Africas Strategy 2022 – Building for Growth – which aims to drive profitable growth and accelerate our performance in key areas. Providing such a product for our customers is in keeping with our commitment to excellence. This is a remarkable moment. A great achievement that we all are proud of.
Puchercos further stated, “For 60 years, Lafarge Africa has continued to lead technological advancement in the Nigerian manufacturing sector. Our global presence and Research Centre in Lyon, France provides a unique opportunity for us to deliver in line with best practices and create innovative products and solutions that deliver more value to our customers.”
“The new Supaset is a solution to the long yearnings of our customers, especially block makers who have lost investments as a result of cement products that do not guarantee the strength needed for construction of buildings and other strong high concrete construction works.” he concluded.
Supaset, which was originally launched in 2011, is specially formulated to satisfy all the requirements of the sandcrete block and precast concrete segment of the Nigerian built industry, specially designed for blockmaking, poles and spun concrete pipe manufacturing, culvert and precast concrete products in general Interlocking tiles, blocks, bricks, and well Rings
Frontpage January 22, 2018