Byline: Pinar Yildirim

Attacking a competing firm with negative  advertising can have unintended consequences, warns research co-authored by Wharton’s Pinar

New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to

Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s

Twitter is not likely to become the unrestrained platform for free speech that Elon Musk promised when he first launched his bid to

By Pinar Yildirim   Associate Professor of Marketing, Associate Professor of Economics   In his short-lived campaign for