What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
Pinar Yildirim, Z. John Zhang
December 4, 2023
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to
‘Premiumization’: How Companies Are Keeping Up With Consumer Demand
Z. John ZhangMay 30, 2023
More companies are expanding product lines to offer premium goods at higher prices, sparking worries about economic gentrification.