How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption
David Reibstein, Raghuram Iyengar
July 3, 2023
A new e-book by experts at Wharton and McKinsey offers guidelines to help marketers grapple with today’s challenges and make their organizations better prepared for the next major economic disruption. With the worst of the pandemic now in the rear-view mirror, it may be time for businesses to review how their landscape has changed and […]
It’s Not You — It’s Your Goals: Knowing When to Quit
Annie DukeJuly 3, 2023
In this Nano Tool for Leaders, former professional poker player Annie Duke shares tips on how to set more agile goals. Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less […]
What to Do When You’re Feeling Anxious at Work
Maurice SchweitzerJune 20, 2023
Anxiety at work is pervasive, but there are simple and effective ways to manage it, says Wharton’s Maurice Schweitzer. If you’re feeling anxious and stressed at work, you’re not alone. No one is immune from the intense emotional and physical symptoms that come from worrying about things that may or may not happen. Our […]
Should I Pay Off My Mortgage Early in This Economy?
Michael RobertsJune 20, 2023
Wharton finance professor Michael R. Roberts revisits whether homeowners should invest extra money rather than use it to make additional mortgage payments in the current economic environment. In this opinion piece, Wharton finance professor Michael R. Roberts revisits whether homeowners should invest extra money rather than use it to make additional mortgage payments in […]
Rise of AI: Is Your Company Prepared for Generative AI?
Rahul KapoorJune 13, 2023
There’s no need for business leaders to panic about the arrival of technology like generative AI. Wharton’s Rahul Kapoor explains why now is the time to develop new frameworks to manage the changes ahead. Dan Loney: There’s such a large conversation going on right now around open AI, ChatGPT. When you think about management […]
Are Robots Taking Over the World — and Our Jobs?
Chris IkosaJune 5, 2023
By Lynn Wu Associate Professor of Operations, Information and Decisions Dan Loney: What sparked your interest in studying how robots are starting to change employment? Lynn Wu: Honestly, this one has the easiest motivation. At the time, there were so many articles in the press and academia about how robots are going to take […]
‘Premiumization’: How Companies Are Keeping Up With Consumer Demand
Z. John ZhangMay 30, 2023
More companies are expanding product lines to offer premium goods at higher prices, sparking worries about economic gentrification. But Wharton’s John Zhang explains why “premiumization” is good for consumers and the economy. A recent article in The New York Times questioned whether the economy is becoming “gentrified” as more companies offer higher-priced versions of […]
What Went Wrong at Bed Bath & Beyond
Barbara KahnMay 30, 2023
By Barbara Kahn Patty and Jay H. Baker Professor, Professor of Marketing Wharton marketing professor Barbara Kahn heard the death knell for Bed Bath & Beyond long before the company announced last month that it was going out of business. After several years of poor performance and skyrocketing debt, the retailer has filed for […]
Why Financial Stability Is Vital to Monetary Policy Moves
Joao GomesMay 22, 2023
Central banking policies that aim to stabilize credit spreads deliver all-around gains, according to a paper by Wharton experts. In framing monetary policy, the Federal Reserve should go beyond its dual mandate to promote maximum employment and price stability, and formally recognize financial stability as the third leg of its mandate, according to a […]
How Defining a Brand Purpose Can Build Consumer Trust
Patti WilliamsMay 22, 2023
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if they put brand purpose at the center of their marketing strategy, according to research from Wharton’s Patti Williams. In his 2022 letter to CEOs, BlackRock founder Larry Fink called on companies to articulate their core values during this era […]