The future of marketing in Nigeria
OLUFEMI ADEDAMOLA OYEDELE
May 2, 2022
BY: OLUFEMI ADEDAMOLA OYEDELE The Chartered Institute of Marketing (UK) defined marketing as “the management process which identifies,
Branding and marketing Africa’s agriculture: Time is now
Olukayode OyeleyeJune 11, 2018
There are many reasons to be optimistic about Africa. One of such was articulated by McKinsey, a consulting firm. In McKinsey’s
How marketing can help tech start-ups survive
Businessam StaffMay 10, 2018
MARKETING Patrick ‘Mad’ Mork (INSEAD MBA ‘00J), Executive Coach & Chief Storyteller, madmork stories Fewer start-ups
The next wave: Using AI to build better marketing campaigns
Businessam StaffAugust 15, 2017
As the digital revolution keeps on turning, cutting-edge companies are looking to artificial intelligence to spur the next wave of
Brands are relying on ‘influencer’ marketing more than ever
Businessam StaffJuly 14, 2017
Before the internet took over the economy, “marketing” used to mean spending hundreds of thousands of dollars on a
Two new commandments of customer engagement
Businessam StaffJune 19, 2017
MARKETING Mark Lee Hunter, INSEAD Adjunct Professor and Senior Research Fellow, Luk Van Wassenhove, INSEAD Professor of Technology and