Executive Knowledge Series

By Abhishek Borah   WITHIN THE FIELD, marketing communications are on an uptrend, while channel management is declining. The late

By Henrich Greve   DIRECTORS NEED TO CAREFULLY manage their reactions to what they read in the business press. Fifteen years ago,

By Minter Dial   Empathy is like a muscle – use it or lose it. Reading a novel about grief and looking at contemporary artworks

By Phanish Puranam   New trends in workplace design may turn out to be as game-changing as the ongoing technological revolution.

By So Yeon Chun   Revenue-based loyalty programmes yield better profits, but consumers don’t have to be on the losing end.

By Manfred F. R. Kets de Vries   For real societal change, we should build bridges, not burn them. In the 1932 film Horse

By Ian C. Woodward   Exploring the hidden forces that motivate and hinder you can make you a better leader. When Olivia, a global

By Amitava Chattopadhyay   Framing a product feature as an unexpected benefit may stoke consumer desire. As companies test a new

By Pierre Chandon   Our framework shows how to guide consumers to choose healthier food options. Everyone wants to make healthier

By Claudia Zeisberger   Faced with increasing competition, the leading accelerator is making start-up know-how widely available